NielloCentennial_ProjectPage_HeaderImage_5120x2880.jpg
NielloConcours2021_WhyBuy_2pgAdSpread_Mockup.jpg

Centennial Campaign

The Niello Company

Branding | Digital Media | Print Media

Celebrating 100 years of service is no small feat. For The Niello Company’s 2021 centennial, Lunia Blue launched an ambitious year-long initiative that touched every medium—from billboards and radio to targeted digital ads and traditional print media—all fueled by a dedicated, collaborative team effort.

Creative Direction: Matt Rallens / John Buhman
Logo Creation: Barry Crider
Senior Designer: Sylvia Pham-Tang

#DrivingWhatsGood

Niello kicked off their 100 year anniversary campaign with the back cover ad on the January issue of the Sacramento Magazine.
NielloConcours2021_WhyBuy_2pgAdSpread_Mockup.jpg
NielloCentennial_SacMag_Jan2022_BackCoverAd-2.jpg
NielloCentennial_2021DealerFolder_Mockup.jpg
NielloCentennial_WaterBottleLabel_x3Mockup.jpg
NielloCentennial_Social_InstagramPage_Mockup.jpg
Niello Centennial_Billboard.jpg
Niello Centennial_In Store Display.jpg
Previous

NielloGO
Next

Niello Concours at Serrano