The Niello Company
Centennial Celebration

Branding | Digital Media | Print Media

The Niello Company remain committed to the Greater Sacramento region and in 2021, they celebrated 100 years of service to this area. This was a year-long campaign that required teamwork since there were many elements (radio, OOH, social, email blast, signage, digital & print marketing, etc.). My colleague created the 100 year logo; the creative directors worked on the concept for the magazine ads; and I created most of the collateral. #DrivingWhatsGood