NielloGO

The Niello Company

Branding | Digital Media | Print Media

With the change in the way people shop and buy cars today, The Niello Company wanted to stay ahead of the digital car retailing revolution. So in 2023, they launched NielloGO, a fully online car purchasing experience. It allows customers to buy a vehicle from their home without visiting a physical dealership. Lunia Blue’s objective was to design a brand identity that mirrors Niello’s century-long reputation, spanning everything from logo development to a full suite of marketing materials.

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