Public Sector
Uncover Healthy Habits Campaign
CalFresh Healhlty Living Program within California Department of Public Health (CDPH)
Digital Media | Print Media
The Uncover Healthy Habits campaign, launched by CalFresh Healthy Living (a SNAP-Ed program in California), is an initiative designed to encourage healthier lifestyle choices, specifically by reducing sugar-sweetened beverage consumption among families.
Building on the positive results of the Take on Alzheimer’s campaign, Lunia Blue partnered with RSE again to produce a comprehensive suite of awareness assets. Adhering to the established creative direction, I successfully created numerous OOH displays, print advertisements, and digital marketing assets.
Take on Alzheimer’s Campaign
California Department of Public Health (CDPH)
Digital Media | Print Media
The Take on Alzheimer’s campaign is California's first state-wide public awareness initiative, launched in early 2024 by the CDPH. It aims to reduce stigma, educate on brain health, and encourage early detection and conversation about Alzheimer's symptoms. The campaign targets diverse communities to improve care for the state's aging population.
In collaboration with RSE, Lunia Blue delivered an integrated mix of campaign collateral—including OOH, newspaper ads, social content, and digital assets. We maintained strict adherence to the established creative direction to ensure brand consistency across all platforms.
